About Us
Hey,
It's all in your hands,
Remember?
Our Story
LAMEL was founded in 2012 by Natalia Iaromenko, who always wanted to create something new, without limitations and boundaries. And that's how the history of LAMEL began.
We defy limitations.
We claim that beauty doesn’t require sacrifice
We never test on animals — and never will.
We are a cruelty-free PETA brand focused on producing innovative products and shaping new trends.
Feel empowered and unique with limited collections
Discover our limited collections with innovative formulas, designed to elevate your spirits, and a high-quality basic assortment. Plunge into experiments. Give free rein to creativity and imagination.
Let`s make on eyes, lips and cheeks
Most of our formulas are inclusive and multi-functional. One product can express any of your moods and be used in a wide variety of ways
Lamel in media
Read more about us in famous world magazines. Find out how we became us.
Experience LAMEL
So go ahead, take a look around, choose your favorites, and find your own style. Your empowering journey starts here!
