Get ready with our best foundations for flawless complexion.


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Smart Skin Serum Tinted Foundation – Photo 1
Smart Skin Serum Tinted Foundation – Photo 64
Select color —  Porcelain
Smart Skin Serum Tinted Foundation
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Oh My Clear Face Foundation Photo 1
Oh My Clear Face Foundation Photo 60
Select color —  Soft beige
Oh My Clear Face Foundation


Foundation is a makeup product applied to the face to create an even and uniform complexion. Its primary purpose is to provide coverage for skin imperfections, such as blemishes, redness, and uneven skin tone. Foundation helps to create a smooth canvas for the rest of your makeup, allowing other products like blush or contour to adhere better. It can also provide a base for next steps of your makeup, enhancing your overall makeup look and giving your skin a polished and flawless appearance.

When selecting a makeup foundation, assess your skin type (oily, dry, combination, normal) to find a formula that suits your needs. Decide on the level of coverage you prefer (light, medium, full) depending on your skin concerns. Determine your undertone (warm, cool, neutral) to match the foundation with your skin's natural hues. Test shades on your jawline to find the best color match, considering natural lighting for accuracy.

Foundation provides overall coverage for the entire face, while concealer targets specific imperfections in smaller areas. Both can be used together for a complete makeup look. Also you can use concealer alone if you have minimal skin concerns or you don`t want to use foundation for full-face.

Before applying foundation, start with a clean and moisturized face. Follow your skincare routine, which may include cleansing, toning, and moisturizing to prepare the skin. Optionally, apply a face primer to create a smooth base and help the foundation adhere better. After that, apply a thin layer of foundation using a makeup brush, sponge, or fingers, blending it evenly across the face for a flawless and natural look.

To choose the right foundation color for your face, first, determine your undertone. Check your wrist or neck veins – if they appear blue or purple, you likely have a cool undertone; green indicates a warm undertone, while blue-green suggests a neutral undertone. Next, find a few foundation shades that match your undertone. Test these shades on your jawline or neck to see which one blends seamlessly with your natural skin color. Ensure to try the shades in natural light to get the most accurate match.

Foundation can separate on your face due to various factors. One common reason is an incompatible combination of skincare products used before applying the foundation, such as using a silicone-based primer with a water-based foundation. Oily skin or excessive sebum production can also cause foundation to break down and separate. Applying too much foundation or not blending it properly can result in uneven application and separation. Finally, using expired or old foundation can also lead to separation and a less stable makeup look.

When applying foundation, start by dotting or spreading a small amount on the center of your forehead, cheeks, chin, and the bridge of your nose. Use a makeup brush, sponge, or your fingers to blend the foundation outward, ensuring even coverage across your entire face. Blend the foundation well into your hairline, jawline, and neck to avoid harsh lines and create a seamless transition. Remember to apply foundation in thin layers, building up coverage as needed, for a natural and flawless finish.

The longevity of foundation on the face depends on several factors, including the formula of the foundation, skin type, and environmental conditions. On average, a well-formulated foundation can last anywhere from 6 to 12 hours on the face before starting to fade or break down. Long-wear or matte foundations tend to have better staying power for oily skin, while hydrating or dewy foundations may require touch-ups throughout the day. To prolong the wear of your foundation, use a primer, set it with a translucent powder, and consider using a setting spray to lock it in place.

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