Brow Mascara

Combines color, texture and volume in one brow product.


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2 products
Crush Brow Mascara - Photo 1
Crush Brow Mascara - Photo 10
Select color —  Taupe
Crush Brow Mascara
Brow Mascara
The Myth Of Utopia Tinted Brow Highlighter – Photo 1
The Myth Of Utopia Tinted Brow Highlighter – Photo 14
Select color —  Brunette
The Myth of Utopia Tinted Brow Highlighter
Brow Mascara


A brow mascara is a tinted gel formula designed to add color, volume, and hold to the eyebrows. It functions similarly to regular mascara but is formulated specifically for the eyebrows. Brow mascara helps define and fill in sparse areas, giving the brows a fuller and more defined look. It sets the brows in place, providing a long-lasting hold that keeps the eyebrow hairs groomed and in shape. Brow mascaras come in various shades to match different hair colors, making it easy to find the right one for your brows.

While you technically can use brow mascara on your eyelashes, it's not recommended or designed for that purpose. Brow mascaras have a different formula and are usually meant for use on the eyebrows, which have different hair texture and density than eyelashes. Using brow mascara on your eyelashes may not provide the same lengthening, volumizing, and curling effects as regular eyelash mascara. Additionally, the ingredients in brow mascara may not be suitable for use on the delicate skin around the eyes, and it might not hold up well to the conditions and demands of eyelash mascara. To achieve the best results, it's best to use products specifically formulated for the intended area.

To remove eyebrow mascara, you can use a makeup remover specifically designed for the eyes and eyebrows. Soak a cotton pad with the makeup remover and gently press it onto your eyebrows, allowing the product to dissolve the brow mascara. Avoid rubbing or tugging at the eyebrows, as this can cause irritation. Once the mascara has softened, gently wipe away the product with the cotton pad until your eyebrows are clean. Finally, cleanse your face as usual to remove any remaining traces of the mascara.

When choosing a brow mascara color, consider your natural eyebrow color and hair color. Opt for a shade that matches your natural brows closely or is one shade lighter for a more natural look. If you have blonde or light brown hair, choose a shade that is slightly darker than your natural brows for added definition. For those with darker hair, choose a shade that complements your hair color and provides a subtle enhancement to your brows. When in doubt, test the brow mascara on your hand or brows to see how well it matches before making a final decision.

To prevent brow mascara from smudging on the brow bone, use a long-wear or waterproof formula, ensure clean eyebrows, apply with a light hand, and set with translucent powder

To use brow mascara, start with clean and groomed eyebrows. Open the brow mascara tube and carefully wipe off any excess product from the wand to avoid applying too much. Using short, upward strokes, gently brush the mascara through your eyebrows, following the direction of hair growth. Focus on coating each hair to add color and definition, and use a light hand to avoid clumps. If needed, you can use a clean spoolie brush to comb through your brows and blend the product for a more natural finish.

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