Lash Mastery: Everything You Need to Know About Mascara and How to Apply It

If we talk about the popularity of different cosmetic products, then mascara takes first place. It allows you to highlight your eyes, making your eyelashes longer, more voluminous, and more expressive. Modern manufacturers offer various products that differ in color, formula, application, and removal methods. 

Girls cannot always choose the right product. Mascara can significantly change your face and overall image. If you do not know what mascara is used for, this article will help you see the product, range and selection rules in more detail.

What Is Mascara?

Mascara is a cosmetic product that gives eyelashes length, volume, color, and shape. By lengthening and accentuating the lashes, it helps make the eyes more expressive. Mascara is an essential makeup element that complements natural looks and creates spectacular evenings.

Modern mascaras include many components that determine their properties and effect on eyelashes. Using the example of products from the manufacturer Lamel Cosmetics, we will consider the main components:

• water — is the main ingredient in most mascaras;
• wax — helps to form texture and gives eyelashes flexibility;
• polymers — strengthen eyelashes and ensure the durability of makeup;
• pigments — give eyelashes a rich color;
• preservatives and emollients to prevent product spoilage and ensure ease of application.

Mascara has been around for many centuries. Ancient Egypt used a mixture of coal and honey to emphasize the eyes. At the beginning of the 20th century, mascara began to be mass-produced as pressed cake mascaras. Over time, the product formula has improved. We can see the emergence of products with different effects — from lengthening to volume, and with different textures.

Types of Mascara

The modern world of cosmetics offers customers a wide range of different types of mascara. You can classify products by different criteria:

• by function;
• by formula;
• based on color.

Let's consider each classification option in more detail. This will help you learn more about various mascaras and find your perfect option.

By Function

Based on this criterion, beauty experts and specialists distinguish the following options:

• lengthening — this is a mascara that can visually increase the length of eyelashes, it usually contains light fibers and formulas that seem to «build up» the eyelashes and give them an elongated look;
• volumizing — this is a mascara that is designed to make your eyelashes more lush and thick, it includes thicker polymers that increase the volume of eyelashes and give them additional density;
• curling — this is a mascara that helps develop and lift your eyelashes, it creates the effect of an eyelid that is open (such mascaras often have a special brush for curling eyelashes and a formula that maintains the curl created when applying the product);
• separating — this is a mascara that is designed to prevent eyelashes from sticking together, formulated and brushed, these products allow you to spread the consistency evenly and separate the lashes to prevent clumping.

When choosing a mascara by function, focus on your personal needs. You may need additional volume or want to give your eyelashes additional length. 

By Formula

You have a question: what is mascara made of? The fact is that each product can have distinctive components. The formula of mascara depends on the composition. They are:

• waterproof – they are resistant to water, tears, and sweat and are ideal for use on hot days, on the beach, or during events where there is a risk of makeup smudging;
• water-based – such products are easy to wash off and are suitable for people with sensitive eyes, and are usually not as durable as waterproof formulas, but they provide comfort when worn and are easily removed with water or mild products;
• tubing mascara – such a product forms small tubes around the eyelashes that do not smudge and are easily washed off without leaving marks. 

You can choose a product based on the sensitivity of your eyes or other necessary needs.

Based on Color

Mascara can be more than just black. Modern manufacturers offer brown, blue, green, and even purple shades. They allow girls to experiment with makeup and constantly create new and unique images.

How to Choose the Right Mascara for You

When choosing a mascara, consider several factors:

• type of eyelashes;
• desired effect;
• sensitivity of the eyes;
• preference for durability.

Lengthening mascara is suitable for short eyelashes, voluminous — for thin ones, and waterproof — for those who spend a lot of time outdoors or in high humidity conditions.

Tools Needed for Mascara Application

The quality of the application of mascara depends not only on the characteristics of the product but also on the use of additional tools:

• eyelash brush — helps comb the eyelashes and prepare them for applying mascara;
• eyelash curler — helps create a beautiful curl before applying the product;
• napkins or cotton swabs — used for correction and removing excess product.

Additional tools help apply the product efficiently and remove any excess, making the image neat.

Step-by-Step Guide to Applying Mascara

Many girls ask the following question: how to apply mascara correctly? The following is the correct order of the actions:

1. Prepare your eyelashes – comb them with a special brush or use a curler.
2. Apply the first layer of mascara, starting from the roots and smoothly pulling the brush upwards.
3. Apply the second layer of mascara to create additional volume, paying attention to the outer corners.
4. Let each layer dry to avoid clumping and stuck-together eyelashes.

The application instructions are simple but important. Following these steps, you can achieve the perfect effect.

Tips and Tricks for the Perfect Mascara Application

 

Beauty experts and specialists, thanks to many years of experience, have collected several practical tips that will help you apply mascara to your eyelashes in the best possible way:

• always use a brush for eyelashes before applying the product to prevent them from sticking together;
• to achieve an expressive look, apply mascara in zigzag movements, moving from the roots to the tips;
• avoid applying too many layers so as not to weigh down your eyelashes;
• to achieve the effect of a wide-open look, focus on the outer corners of your eyes.

The tips obtained through repeated experiments and practice will help every girl paint her eyelashes at home beautifully.

Mascara Maintenance and Hygiene

The mascara should be renewed every three to six months. Regularly changing the product will help prevent the growth of bacteria. After use, permanently close the mascara to prevent it from drying out prematurely and losing effectiveness.

Removing Mascara Safely

Use special makeup removers or cleansing oils to remove mascara from your eyelashes safely. Before going to bed, it is important to remove mascara. This will help you avoid damaging your eyelashes and irritating your eyes.

Conclusion

Mascara for lashes is an indispensable product in every woman’s makeup bag. However, choosing the right product and understanding the mascara techniques is essential, as these factors affect the final result.

Consider the features of your image when applying mascara — an everyday look or a spectacular evening makeup. Experiment with different formats and types of mascara. You will find the option that best emphasizes your eyes and creates the desired result.