{"title":"Black Friday","description":null,"products":[{"product_id":"all-in-one-lip-tinted-plumping-oil","title":"All in One Lip Tinted Plumping Oil","description":"Give your lips a combination of gentle care and juicy shade. Nourishing All In One Lip Tinted plumping oil instantly transforms dry and chapped lips into seductive, full of sensuality and delicate touch. The soft aplicator provides easy and pleasant application. The color stays on the lips like a tattoo, providing 10 hours of stability during the day. ","brand":"Lamel Makeup","offers":[{"title":"Peachy 401","offer_id":45422203666726,"sku":"21192","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Pink Sparkle 402","offer_id":45422203699494,"sku":"21198","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Watermelon 403","offer_id":49199822602534,"sku":"21493","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Berry ICE 404","offer_id":49199831056678,"sku":"21495","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/3255\/8886\/files\/AllinOneLiptintedplumpingoil_401_1.webp?v=1790080318"},{"product_id":"liquid-glitter-for-face-and-body-insta-glitter-bomb","title":"Liquid Glitter for Face and Body INSTA Glitter Bomb","description":"\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"A universal tool for creating radiant accents in makeup and creating bright creative\\n images. Translucent gel texture with a shimmering scattering of holographic face and\\n body sequins. Glitter is easy to apply, quickly fixes on the skin and does not crumble.\"}' data-sheets-userformat='{\"2\":14717,\"3\":{\"1\":0,\"3\":1},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"9\":0,\"11\":4,\"14\":{\"1\":3,\"3\":1},\"15\":\"Calibri\",\"16\":10}' data-sheets-formula=\"=VLOOKUP(R[0]C[-23],data!C[-25]:C[-13],13,0)\" data-mce-fragment=\"1\"\u003eA universal tool for creating radiant accents in makeup and creating bright creative images. Translucent gel texture with a shimmering scattering of holographic face and\u003cbr data-mce-fragment=\"1\"\u003ebody sequins. Glitter is easy to apply, quickly fixes on the skin and does not crumble. \u003c\/span\u003e\u003c\/p\u003e","brand":"Lamel Makeup","offers":[{"title":"Silver 401","offer_id":45422253179174,"sku":"21669","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Gold 402","offer_id":45422253211942,"sku":"13166","price":9.99,"currency_code":"USD","in_stock":true},{"title":"Pink 403","offer_id":45422253244710,"sku":"21673","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/3255\/8886\/files\/Glitterbomb01_1.webp?v=1792919996"},{"product_id":"blush-cheek-colour","title":"Blush Cheek Colour","description":"\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"New Blush cheek formula provides the rich pigmented colour with Matt finish. There are 4 universal shades for every skin tone. Its soft silky texture allows you to easily blend the pigment for different intensity.\"}' data-sheets-userformat='{\"2\":14717,\"3\":{\"1\":0,\"3\":1},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"9\":0,\"11\":4,\"14\":{\"1\":3,\"3\":1},\"15\":\"Calibri\",\"16\":10}' data-sheets-formula=\"=VLOOKUP(R[0]C[-23],data!C[-25]:C[-13],13,0)\" data-mce-fragment=\"1\"\u003eNew Blush cheek formula provides the rich pigmented colour with Matt finish. There are 4 universal shades for every skin tone. Its soft silky texture allows you to easily blend the pigment for different intensity. \u003c\/span\u003e\u003c\/p\u003e","brand":"Lamel Makeup","offers":[{"title":"Rouge 402","offer_id":45482141581606,"sku":"21078","price":6.49,"currency_code":"USD","in_stock":true},{"title":"Coral 403","offer_id":45482141614374,"sku":"21084","price":6.49,"currency_code":"USD","in_stock":true},{"title":"Taupe 404","offer_id":45482141647142,"sku":"21090","price":6.49,"currency_code":"USD","in_stock":true},{"title":"Pink 405","offer_id":45482141679910,"sku":"21096","price":6.49,"currency_code":"USD","in_stock":true},{"title":"Pitaya 406","offer_id":51696182853926,"sku":"21499","price":6.49,"currency_code":"USD","in_stock":true},{"title":"Apricot 407","offer_id":49261839515942,"sku":"21501","price":6.49,"currency_code":"USD","in_stock":true},{"title":"Plum 408","offer_id":49261839548710,"sku":"21503","price":6.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/3255\/8886\/files\/402_086a054e-c072-41dd-b568-b0cbf978776a.webp?v=1764337252"},{"product_id":"long-lasting-gel-lip-liner","title":"Long lasting Gel Lip Liner","description":"LAMEL Long Lasting Gel Lip Liner delivers smooth, precise color in a single swipe - no tug, no drag. Its delicate gel texture hugs your lips with rich pigment and comfortable wear that won’t crack, flake, or fade.\n\nInfused with nourishing ingredients, it keeps lips soft and hydrated all day. Use it to contour, shape, or wear it solo for a bold matte finish that holds its own. Smudge-resistant. Fade-proof. Made to move with you. ","brand":"Lamel Makeup","offers":[{"title":"Burnt ocher 403","offer_id":45496736612646,"sku":"04924","price":3.14,"currency_code":"USD","in_stock":true},{"title":"Berry 404","offer_id":45496736645414,"sku":"04926","price":3.14,"currency_code":"USD","in_stock":true},{"title":"Tea rose 405","offer_id":51694038581542,"sku":"04928","price":3.14,"currency_code":"USD","in_stock":true},{"title":"Ash rose 407","offer_id":45496736710950,"sku":"04930","price":6.29,"currency_code":"USD","in_stock":false},{"title":"Rose plum 408","offer_id":45496736743718,"sku":"04932","price":6.29,"currency_code":"USD","in_stock":true},{"title":"Caramel 409","offer_id":45496736776486,"sku":"04934","price":6.29,"currency_code":"USD","in_stock":true},{"title":"Pink Taupe 410","offer_id":45496736809254,"sku":"04936","price":3.14,"currency_code":"USD","in_stock":true},{"title":"Ruby red 411","offer_id":51799414604070,"sku":"04938","price":3.14,"currency_code":"USD","in_stock":true},{"title":"Spicy Nude 412","offer_id":49293766361382,"sku":"04940","price":3.14,"currency_code":"USD","in_stock":true},{"title":"Chilli 413","offer_id":49293766394150,"sku":"04942","price":6.29,"currency_code":"USD","in_stock":true},{"title":"Intense Brown 414","offer_id":49293766426918,"sku":"04944","price":3.14,"currency_code":"USD","in_stock":true},{"title":"Brown 416","offer_id":51665056563494,"sku":"17602","price":3.14,"currency_code":"USD","in_stock":true},{"title":"Dusty pink 417","offer_id":51665056596262,"sku":"17604","price":6.29,"currency_code":"USD","in_stock":true},{"title":"Cacao 415","offer_id":53940346257702,"sku":"17600","price":3.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/3255\/8886\/files\/403_1_2.webp?v=1792436916"},{"product_id":"dazzle-glow-lip-gloss","title":"Dazzle Glow Lip Gloss","description":"LAMEL Crystal Lip Gloss Dazzle Glow creates a radiant, mirror-like fshine with nourishing oils that keep lips soft and hydrated.\n\nIts silky, non-sticky texture melts into the lips, delivering juicy shine with a whisper of color.\nPowered by jojoba oil, squalane, and vitamin E, this gloss doesn’t just look good - it cares for your lips too. The plush, oversized applicator glides on effortlessly, giving you full, even coverage in a single stroke.","brand":"Ultra-glossy finish • Hydrating comfort • Non-sticky","offers":[{"title":"Blossom 401","offer_id":49259452793126,"sku":"04104","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Soulmate 402","offer_id":49259452825894,"sku":"04106","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Fancy 403","offer_id":49259452858662,"sku":"04109","price":10.99,"currency_code":"USD","in_stock":true},{"title":"You can 404","offer_id":49259452891430,"sku":"04111","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Cotton Candy 405","offer_id":49259452924198,"sku":"04113","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Empower 406","offer_id":49259452956966,"sku":"04115","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Provocative 407","offer_id":49259452989734,"sku":"04118","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Cherry Cola 408","offer_id":49259453022502,"sku":"04120","price":10.99,"currency_code":"USD","in_stock":true},{"title":"Allure 410","offer_id":51665117872422,"sku":"04124","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/3255\/8886\/files\/402_1_ee6bb91b-3a2c-4c60-a5b3-3f23e8f3e552.webp?v=1763047251"},{"product_id":"cult-length-curl-mascara","title":"Cult Length \u0026 Curl Mascara","description":"\u003cp\u003e\u003cstrong\u003eLAMEL Cult Length Curl Mascara lifts\u003c\/strong\u003e, lengthens, and curls with precision. The flexible silicone brush hugs each lash from root to tip, delivering smooth definition and next-level separation - no clumps, no stickiness.\u003cbr\u003e\u003cbr\u003eIts weightless, long-wear formula locks in the curl while keeping lashes soft, fluttery, and flake-free. Whether you're after subtle daytime lift or bold, eye-opening glam, this mascara brings buildable drama with zero effort.\u003c\/p\u003e\n\u003cstyle\u003e\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;700;800\u0026display=swap');\n\nbody {\n  font-family: 'Montserrat', sans-serif;\n}\n\n.product-a-plus {\n  margin: auto;\n  width: 100%;\n  font-family: 'Montserrat', sans-serif;\n  color: #111;\n  background: #FCF2FF; \/* фон *\/\n}\n\n\/* Заголовок *\/\n.product-title-xl {\n  font-size: 2.35rem;\n  font-weight: 800;\n  text-transform: uppercase;\n  letter-spacing: 0.03em;\n  font-family: 'Montserrat', sans-serif;\n  line-height: 1.15;\n  margin: 60px 0 25px;\n}\n.product-title-xl:first-of-type {\n  margin-top: 0;\n}\n\n\/* Сабтайтл *\/\n.product-subtitle {\n  font-size: 1.25rem;\n  font-weight: 700;\n  margin-bottom: 14px;\n}\n\n\/* Флекс-сітка *\/\n.product-flex {\n  display: flex;\n  flex-direction: column;\n}\n\n.product-flex.row {\n  flex-direction: row;\n  align-items: center;\n}\n\n\/* щоб текстові колонки не розпихали зображення *\/\n.product-flex.row \u003e div {\n  min-width: 0;\n}\n\n\/* рядок без зазору між колонками *\/\n.product-flex.row.no-gap {\n  gap: 0;\n}\n\n\/* Картинки *\/\n.product-img {\n  width: 100%;\n  height: auto;\n  object-fit: cover;\n  display: block;\n  margin: 0 !important;\n}\n\n\/* десктоп \/ мобілні модифікатори *\/\n.desktop-only {\n  display: block;\n}\n.mobile-only {\n  display: none;\n}\n\n\/* Текстові колонки: відступи для всіх дітей *\/\n.text-pad-left \u003e *,\n.text-pad-right \u003e * {\n  margin: 1.8rem 1.8rem !important; \/* top\/bottom 1.8rem, left\/right 1.8rem *\/\n}\n\n\/* ========= АДАПТИВ ========= *\/\n@media (max-width: 768px) {\n\n  \/* мобільна картинка зверху всього блоку *\/\n  .mobile-only {\n    display: block;\n  }\n\n  \/* десктопна велика картинка — ховаємо *\/\n  .desktop-only {\n    display: none;\n  }\n\n  \/* усі ряди → в колонку *\/\n  .product-flex.row {\n    flex-direction: column;\n    align-items: stretch;\n  }\n\n  \/* секція №2: текст зверху, картинка знизу *\/\n  .product-flex.row.no-gap {\n    flex-direction: column-reverse;\n  }\n\n  .product-title-xl {\n    font-size: 1.9rem;\n    margin: 50px 0 20px;\n  }\n}\n\u003c\/style\u003e\n\u003cdiv class=\"product-a-plus\"\u003e\n\u003c!-- МОБІЛЬНА КАРТИНКА НАД УСІМ БЛОКОМ --\u003e \u003cimg class=\"product-img mobile-only\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0754\/3255\/8886\/files\/Frame_7_b3071dcc-e470-4a96-a064-206c8ca6de0c.webp?v=1766951500\"\u003e \u003c!-- BLOCK 1 --\u003e\n\u003csection\u003e\n\u003cdiv class=\"product-flex row\"\u003e\n\u003cdiv style=\"flex: 1;\" class=\"text-pad-left\"\u003e\n\u003cdiv class=\"product-title-xl\"\u003eWhen you want length, curl, and control in one move.\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eLAMEL Cult Length \u0026amp; Curl Mascara\u003c\/b\u003e stretches lashes upward while locking in curl from root to tip. The herringbone-shaped brush catches even the smallest lashes for a clean, precise finish. No flaking, no smudging — just a fresh, expressive gaze that lasts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1;\"\u003e\u003cimg class=\"product-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0754\/3255\/8886\/files\/Frame_8_757ccfe2-aff4-4191-bca9-d4f6111d366c.webp?v=1766951500\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- BLOCK 2 — шахматно, без gap --\u003e\n\u003csection\u003e\n\u003cdiv class=\"product-flex row no-gap\"\u003e\n\u003cdiv style=\"flex: 1;\"\u003e\u003cimg class=\"product-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0754\/3255\/8886\/files\/Frame_6.webp?v=1766951500\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex: 1;\" class=\"text-pad-right\"\u003e\n\u003cdiv class=\"product-title-xl\"\u003eLIFT, LENGTH, AND CURL THAT ACTUALLY LASTS\u003c\/div\u003e\n\u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e\n\u003cli\u003e💪 Strengthens lashes with Panthenol \u0026amp; amino acids\u003c\/li\u003e\n\u003cli\u003e🌿 Conditions with plant extracts for healthier-looking lashes\u003c\/li\u003e\n\u003cli\u003e🛡️ Helps prevent dryness and brittleness\u003c\/li\u003e\n\u003cli\u003e✨ Keeps lashes soft, flexible, and comfortable\u003c\/li\u003e\n\u003cli\u003e💧 Care + wear that lasts all day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c!-- BLOCK 3 --\u003e\n\u003csection\u003e\n\u003cdiv class=\"product-flex row\" style=\"margin-bottom: 30px;\"\u003e\n\u003cdiv style=\"flex: 1;\" class=\"text-pad-left\"\u003e\n\u003cdiv class=\"product-title-xl\"\u003eFOUR MASCARAS. ONE PERFECT LASH WARDROBE.\u003c\/div\u003e\n\u003cp class=\"product-subtitle\"\u003e\u003cb\u003eSwitch, layer, or mix effects to get lift, length, curl, strength, and bold volume — because different lashes and moods deserve different mascaras.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1;\"\u003e\u003cimg class=\"product-img\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0754\/3255\/8886\/files\/Frame_1.webp?v=1766951500\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- десктопна велика картинка (ховається на мобілці) --\u003e \u003cimg class=\"product-img desktop-only\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0754\/3255\/8886\/files\/Frame_11_e0c3fd06-2744-425c-ad9e-fc61ec891731.webp?v=1766951500\"\u003e\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Lamel Makeup","offers":[{"title":"Default Title","offer_id":49293896220966,"sku":"29573","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/3255\/8886\/files\/main_yellow.webp?v=1758205031"},{"product_id":"water-lip-tint-crush-blush","title":"Water Lip Tint Crush Blush","description":"\u003cp\u003eThis liquid tint with juicy red pigment instantly revitalizes cheeks and lips. Its weightless, pleasant texture is easy to blend and layer, allowing you to create the desired intensity. The long-lasting color stays put throughout the day — without stickiness or discomfort. Ideal for light, versatile everyday makeup.\u003c\/p\u003e","brand":"Lamel Makeup","offers":[{"title":"Default Title","offer_id":53506465759526,"sku":"05273","price":10.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/3255\/8886\/files\/CrushBlush1.webp?v=1785164519"},{"product_id":"glossy-lip-oil-hold-my-honey","title":"Glossy Lip Oil Hold My Honey","description":"\u003cp\u003e\u003cspan\u003eThe formula based on jojoba oil, squalane, and vitamin E moisturizes the lips and keeps them soft. The texture spreads evenly and does not feel sticky. The compact format is suitable for regular use throughout the day, and the bright, colorful design and carabiner keychain turn an ordinary balm into an interesting accessory.\u003c\/span\u003e\u003c\/p\u003e","brand":"Lamel Makeup","offers":[{"title":"Default Title","offer_id":53560040816934,"sku":"05481","price":8.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/3255\/8886\/files\/HoldMyHoney_1.webp?v=1787136517"}],"url":"https:\/\/lamelcosmetics.com\/collections\/black-friday.oembed","provider":"Lamel Makeup","version":"1.0","type":"link"}